The beginning.

All good sagas start with an origin story, right? Here's ours.

Little Bear With Love is a source of the most amazing children's clothes and accessories, as well as reusable and zero waste products. We know this, because Mama Fudge is the hero behind it.

Being the great maker she is, she is also great in a kitchen so for Christmas gifts decided to make candy cane fudge, some of which was given to the good folks at a shop that stock LBWL products. The team there loved it enough to spend a week asking us to do this properly, and the fudgery was born.

It's now a real family enterprise, with the adults doing the making, and the kids being the idea factory. The youngest also happens to be an excellent spokesperson who carries business cards in his coat.